Dutch Lily Days shows how the lily sector is responding to new challenges
The Dutch Lily Days has grown into a permanent spot on the calendar of everyone involved in the lily sector. During the 2026 edition, being held from June 2 through 5, thirteen Dutch flower bulb exporters are opening their doors again to visitors from near and far. For four days, the sector focuses on encounters, knowledge exchange and discussion of the most important developments in the market.
One of the developments that deserves consideration is sustainability. More and more companies are investing in solar panels and looking critically for ways to reduce their energy expenditure. Sustainable lily cultivation involves less use of plant protection products, and steps are already being taken in that direction. There is a great demand for resistant varieties, but they take a long time to develop. In addition, there is legislation that is hindering this development: Europe is extremely careful about permitting genetic technology.
New opportunities
The lily sector is drawing attention to changes in the market. Traditions are waning in popularity, and that has an effect on the demand for lilies. On the other hand, this brings new opportunities with younger target groups. Social media are being employed increasingly often to draw attention to the products and stimulate sales. Gardening has become a real rage in the USA, and various companies are responding cleverly in their social-media channels. The Dutch Lily Days forms an excellent opportunity to discuss and elucidate these sorts of developments with colleagues from the sector.
Register for the opening
Click here to register for the opening.
Participants
Visitors to the Dutch Lily Days 2026 are warmly welcome to visit the following companies: P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, Hobaho Breeding, De Jong Lilys Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr. Vletter & Den Haan, VWS Flowerbulbs, Jan de Wit en Zonen and Zabo Plant.
