Lily sector demonstrates its innovative strength during Dutch Lily Days 2026
From 2 to 5 June, thirteen Dutch lily bulb exporters opened their trial greenhouses during the fourteenth edition of the Dutch Lily Days. Visitors from the Netherlands and abroad had the opportunity to view the latest varieties and discuss market developments concerning the future of lilies and the sector.
The sector faces significant challenges, including increasing regulatory pressure, stricter sustainability requirements, and international uncertainties. For this reason, the Dutch Lily Days provided an important opportunity for stakeholders to come together, look ahead, and demonstrate how the industry is working towards a resilient and future-proof lily sector. Investments in sustainable production, energy-efficient cultivation, and the development of stronger varieties play a central role in these efforts.
New varieties in the spotlight
This year’s edition highlighted a range of new varieties. Double-flowered lilies continue to grow in popularity. In addition, the assortment of pollen-free single-flowered lilies is expanding, while breeders are developing increasingly robust varieties for the global market.
A rhythmic opening
The official opening took place at Van den Bos Flowerbulbs, which is celebrating its 80th anniversary this year. The event kicked off with a drum performance by the management team, setting the rhythm for the afternoon. Visitors were taken on a fast-paced journey through the development of both the market and the company over the past 80 years.
The world of lilies
For four days, visitors immersed themselves in the world of lilies. The trial greenhouses provided a unique overview of the latest genetics, innovative cultivation methods, and a wide assortment of flowering varieties. In doing so, the Dutch Lily Days once again confirmed their position as the leading international meeting place for the lily sector.
Participants in Dutch Lily Days 2026 were: P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, Hobaho Breeding, De Jong Lelies Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr. Vletter & Den Haan, VWS Flowerbulbs, Jan de Wit en Zonen, and Zabo Plant.
Visual
Enjoy the sector’s flowering splendour.
